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What Type of Marketing or Advertising Annoys GenY?
College students are notoriously fickle when it comes to making purchases, so we asked what type of advertising annoys them. They are extremely driven by price, and free samples often entice them to...
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Does Branding Pay Off for Colleges? Harvard Thinks So.
As it is difficult to apply traditional approaches to brand building to service organizations, and other non-profit organizations, it is important that colleges and universities that wish to build...
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55 Interesting Facts About . . .Advertising
Did you know that ice cubes in beverage advertisements are typically made of acrylic so they won’t melt under hot photography lights or that most watches displayed in advertisements are set to 10:10...
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Above All Else, Be Authentic
Millennials have been marketed to for as long as they can remember. They know they are a desired demographic. They accept marketing and advertising as a necessary part of commerce. In short, they get...
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Amplify Your Experiential Marketing Campaigns by Asking the Right Questions
Listening is such a crucial part to the marketing experience. What do ‘they’ want? How do ‘they’ want it fed to them? It’s important to remember at the most basic level, the people we as marketers...
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